It’s become common knowledge that an online presence is almost inevitable for the success of any business. Some businesses and startups decide to save money (but certainly not time) by learning about digital marketing to do it themselves or have their employee(s) do it. While some businesses that cannot afford the expenses of a digital marketing agency prefer to go for this, it’s important to consider hiring one. The idea may not exactly sound very cost-effective, but if chosen well, a team of experts may actually save you a lot of time and money. And in order to hire the right marketing agency, there are a few factors to consider.
MB was fortunate to be exposed to the digital world at a very young age. Back in 1997, he would develop scripts and graphics on mIRC.com to impress everyone he chatted with. Eager to start his career, MB would skip classes at university and merely show up for exams while taking, at the same time, additional courses to speed up his learning process. It wasn't long before he started to develop online platforms for many companies, though for very little in return. But it didn't matter to him. All he wanted was to stack up real-life experience. At the age of 27, MB founded digitalCUPS in Dubai & Beirut, offering end-to-end digital solutions from concepts to development. Through hard work and dedication, he managed to get on board some of the biggest brands like Sephora, Anghami, Al Marai, Ferrari, DMCC, Joelle Paris and many more. Hungry for expansion and growth, digitalCUPS merged with Strategies International forming Strategies dC in 2016 with offices in Dubai, Paris, and Beirut. Strategies dC made success stories with many luxury multinational brands such as Guerlain, Givenchy, L'Occitane, Al Futtaim, Swarovski, Clarins, Shiseido, NARS, Narciso Rodriguez, etc. However, MB felt something was still missing. He had bigger, more focused plans. So, he built a solid firm where he poured all his previous experiences, adding an extra layer of consultancy and training to his clients. He knew that when they acquire the knowledge, they could build a better understanding of what they need which would result in a healthier growth, hence the birth of a data-driven communications consulting firm to deliver efficient and personalized customer dialog: Wick. And with Wick, he also knew he wants to make a difference by building a strong and long relationship with his employees. He wants to see them travel the world, get married, have children, and grow just as their everyday contributions to Wick, their second home, is the reason behind its constant growth.
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