Arabic vs. English: Social Media Trends in GCC

Arabic content drives 50% higher engagement in the GCC, while bilingual strategies can boost engagement by up to 40% in the UAE. Here's why language matters in the region:

• Arabic resonates deeply with Emiratis and Arabic-speaking residents, strengthening emotional connections, especially during events like Ramadan and UAE National Day.
• English appeals to expatriates and global audiences, dominating business communication and platforms like LinkedIn.
• Bilingual strategies balance reach and engagement, catering to both locals and expatriates effectively.

Platforms like TikTok and Snapchat favour Arabic, while LinkedIn and YouTube lean towards English. Brands must align their language choices with their audience and platform to maximise impact. Arabic keywords also improve local SEO rankings by 40–60%.

Key takeaway: For the GCC, Arabic builds trust, English ensures accessibility, and bilingual approaches deliver the best of both worlds.

Arabic Language Trends on Social Media

In the GCC, Arabic is more than just a means of communication - it’s a bridge to trust, heritage, and deeper connections. For Emiratis and Arabic-speaking residents, it’s the language of emotion and authenticity. When brands speak in Arabic, they demonstrate respect for local culture, which builds trust and strengthens their credibility. This isn’t just a nice-to-have; it’s effective. Posts in Arabic tend to generate about 50% more engagement than English-only content, especially in sectors where trust is critical, like government services and Islamic finance.

But it’s not just about translating words. It’s about cultural relevance. When brands communicate in Arabic, they show they understand local values, creating a sense of belonging. This is particularly important in industries like traditional retail - think perfumes and gold - where heritage and trust are central.

Why Arabic Connects with Local Audiences

Arabic messaging shines during key cultural moments such as Ramadan, Eid, and UAE National Day. For instance, during Ramadan 2025, Saudi consumer spending jumped by 35%, while UAE retail sales reached AED 18.4 billion. Brands that tailored their campaigns with Arabic messaging and culturally meaningful themes saw better results compared to those relying on generic global campaigns.

This success stems from emotional resonance. Posts featuring Arabic greetings, family-focused visuals, and culturally respectful references tend to perform better. They’re shared and saved more often because they align with users’ traditions and national pride. On the other hand, English-only posts often miss the mark during these periods, delivering lower engagement and click-through rates.

Take UAE National Day as an example. Arabic content that highlights themes of national pride, heritage, and unity generates more interaction from Emiratis than neutral English messaging. Campaigns that focus on storytelling around generosity, family, and gratitude strike a chord, making them feel genuine rather than imported.

Which Platforms Favour Arabic Content

These cultural insights translate directly to performance on social platforms. Arabic content thrives on platforms like Instagram, TikTok, and Snapchat, which are particularly popular among GCC youth - over 60% of whom are under 35.

TikTok stands out as a platform where Arabic-language ads perform exceptionally well. In Saudi Arabia, they convert 62% better than their English counterparts, proving the power of native-language communication. In the UAE, incorporating Arabic - especially local slang - into TikTok videos, Reels, and Stories significantly boosts shares and engagement. This is especially true when content ties into local culture or trending topics.

The choice between Modern Standard Arabic (MSA) and Gulf dialects also plays a crucial role. MSA works best for formal messaging, like government announcements or corporate updates, as it’s widely understood across the Arab world. In contrast, Gulf Arabic - particularly the Emirati dialect - creates a stronger emotional connection, especially for conversational and lifestyle content. For instance, Gulf Arabic is often more effective for humour and casual posts, while MSA is preferred for serious or official topics. This is why platforms like Netflix have invested in Gulf Arabic dubbing, ensuring their content feels more tailored to GCC audiences.

Arabic Content Performance Data

The numbers back up Arabic’s effectiveness. Arabic landing pages rank 40–60% higher for local searches compared to English-only pages, which leads to more organic traffic and better conversion rates.

In the UAE, bilingual brands that use both Arabic and English see up to 40% higher social media engagement than those sticking to English alone. However, when targeting Emiratis and Arabic-speaking residents - particularly in sectors like government, banking, and traditional retail - Arabic-only content often outperforms bilingual approaches. It signals a deeper cultural commitment.

This focus on Arabic optimisation is now a key strategy for regional marketers. Over 75% of GCC SEO experts prioritise Arabic keywords, including Gulf dialects, recognising that Arabic content is essential for reaching high-value local audiences. Social algorithms also tend to favour content written in the audience’s preferred language, giving Arabic an edge in the GCC.

For brands in the UAE’s diverse market, the takeaway is clear: Arabic isn’t just a language - it’s a way to build trust and forge emotional connections, especially during culturally significant times and in industries where local credibility is key. With tools like social media analytics and audience segmentation, data-driven consultancies like Wick can help brands test and refine their language strategies, ensuring they maximise their impact in the UAE market.

English Language Trends on Social Media

English plays a central role in business communication, international outreach, and connecting across borders in the GCC. It’s the go-to language for professional networking, global trade, and corporate updates - especially for brands aiming to engage the UAE's diverse expatriate population and global audiences.

English for Business and Expatriate Audiences

With over 200 nationalities working in the UAE, English has become the dominant language for professional interactions. This reality shapes social media strategies significantly, as English serves as the default for corporate updates, networking, and international commerce.

According to Sprinklr, English remains the most preferred language in the UAE, reflecting the country's multicultural environment. For brands, this means English is often the primary medium to connect with the majority, particularly in Dubai and Abu Dhabi's free zones, where multinational businesses are concentrated.

Expatriates, international professionals, tourists, and senior executives prefer concise messaging that’s globally recognisable, yet friendly and professional. They expect clear calls to action and content that adheres to global standards while incorporating local touches, such as AED pricing and metric measurements.

This audience responds particularly well to content that’s practical and data-driven. While Arabic posts often highlight emotional storytelling and cultural themes, English content performs better when it focuses on professional insights, measurable outcomes, and actionable value. Formats like case studies, industry reports, how-to guides, and thought leadership pieces resonate strongly, offering expertise without heavy localisation.

The expatriate market in the UAE is especially engaged. They actively look for English-language information on lifestyle, services, regulations, and opportunities. Content tailored to their needs - covering topics like visa processes, real estate, or dining recommendations - tends to drive high engagement. Including UAE-specific details, such as local landmarks, public holidays, or AED pricing, further enhances relevance.

Platforms Where English Dominates

Different platforms attract different language preferences, and knowing where English thrives helps brands focus their efforts.

LinkedIn is predominantly English in the GCC. It’s the go-to platform for recruitment, corporate communication, thought leadership, and B2B marketing, particularly in business hubs like Dubai and Abu Dhabi. Professionals use it to network, share insights, and explore opportunities, making it ideal for English-first content like hiring posts, employer branding, whitepapers, and webinars.

Instagram and YouTube also feature extensive English content, particularly for lifestyle, travel, luxury, and influencer marketing targeting expatriates and international visitors. Many successful UAE-based Instagram accounts operate entirely in English, focusing on topics like expatriate life, dining, and fitness. On YouTube, tutorials, tech reviews, and educational content often cater to English-speaking audiences, although bilingual creators are gaining traction for GCC-specific themes.

X (Twitter) is another platform where English stands out, especially for industries like news, aviation, finance, and technology. Its real-time updates and professional tone make it a natural fit for English-language content aimed at global audiences.

Meanwhile, platforms like TikTok and Snapchat lean more towards Arabic and Gulf dialects, appealing to younger local users. English content does exist here, but it’s generally produced by expatriate creators or influencers with international audiences rather than brands targeting Emirati users.

The takeaway? Brands don’t need to pick one language universally. Instead, they can tailor their language strategies to the platforms their target audiences frequent, ensuring the right message reaches the right people.

When to Use English-Only Content

English-only campaigns work best when targeting global, technical, or expatriate audiences.

• Technical and specialised topics: Fields like IT, SaaS, fintech, and AI often rely on English terminology. Professionals in these areas typically work in English, so creating Arabic versions of highly technical content may not add value.
• Tourism and hospitality: English is crucial for campaigns aimed at non-Arabic-speaking visitors. Hotels, airlines, and tourism boards targeting travellers from Europe, Asia, or North America need clear, accessible English content.
• International brand messaging: When marketing to EMEA or global audiences, English master assets with minor regional adjustments are often more efficient than separate language strategies.
• Regulatory and financial communications: English is essential for investor updates, compliance announcements, and corporate governance materials, offering the precision and global recognition these audiences require.
• Expatriate-focused services: Property management, education, and professional training naturally call for English-first content, as these audiences actively seek information in English.

However, English-only campaigns may not work for mass-market GCC campaigns, government services, or initiatives that rely on emotional connection or national identity. In those cases, Arabic or bilingual strategies are more effective.

For brands juggling English and Arabic content across platforms, data-driven consultancies like Wick can streamline website development, SEO, social media management, and analytics. Wick ensures language strategies are aligned and optimised, helping brands determine when English-only content delivers the best results in the GCC.

Platform-by-Platform Language Comparison

Understanding how Arabic and English perform across different platforms helps tailor messaging and allocate resources effectively. Each platform has its own language dynamics, and what resonates on LinkedIn might not work on TikTok or Snapchat. This section breaks down language preferences by platform, offering insights into audience behaviour.

Language Usage by Platform

WhatsApp is the UAE's go-to platform for both personal and professional communication. Arabic is the language of choice in family groups, community chats, and customer service, especially among Emiratis and Arab expatriates who appreciate its warmth and familiarity. English, on the other hand, dominates professional settings, multinational team discussions, and business communication, where precision and universality are key. The platform's intimate nature makes language a signal of relationship type: Arabic conveys warmth, while English ensures clarity.

Instagram strikes a balance between Arabic and English, with each language thriving in specific contexts. Arabic, particularly when using Khaleeji phrases alongside Modern Standard Arabic, resonates with Emiratis and Arab residents, especially in lifestyle, fashion, and local event content. English shines in luxury branding, expatriate-focused posts, and international tourism campaigns. A bilingual approach often performs best, with data showing Instagram as a major driver of engagement when both languages are used effectively.

TikTok and Snapchat lean heavily toward Arabic, especially the Khaleeji dialect, among the UAE's younger demographic. These platforms reward authenticity and cultural relevance, making Arabic-first content a natural fit. For example, TikTok Arabic ads perform 62% better than English ones in Saudi Arabia. While English content exists, it typically caters to expatriate audiences or global trends. The fast-paced, trend-driven nature of these platforms makes colloquial Arabic the preferred choice for immediacy and relatability.

X (formerly Twitter) reflects a split between professional and cultural conversations. English dominates news, business, financial updates, and technology discussions, especially among professionals and expatriates. Arabic, however, holds sway in local political discourse, cultural commentary, and government communications, where it carries authority and cultural significance. The platform's real-time nature makes it ideal for bilingual crisis communication, with government bodies often posting updates in both languages simultaneously.

YouTube audiences gravitate toward specific content types based on language. Arabic content excels in entertainment, religious programming, lifestyle vlogs, and family-focused videos. Meanwhile, English dominates in technical tutorials, professional education, and international brand channels. Arabic landing pages also rank 40–60% higher in local searches, improving discoverability.

LinkedIn stands out as the most English-centric platform in the GCC, reflecting its professional focus and international audience. Corporate communication, recruitment posts, thought leadership, and B2B marketing overwhelmingly use English. Arabic appears selectively, mainly in employer branding targeting Emirati talent, public sector announcements, and updates from government-linked organisations.

This breakdown highlights how language preferences align with platform-specific audience behaviours, setting the stage for effective bilingual strategies.

Platform Performance Table

Here’s a quick summary of language use across platforms:

Using Both Languages on the Same Platform

Blending Arabic and English on the same platform can amplify engagement, but it requires a thoughtful approach. Instead of duplicating content, successful bilingual strategies align with each platform's unique characteristics.

On Instagram, many top UAE accounts use bilingual captions in the same post. Typically, Arabic comes first for emotional resonance, followed by English for broader accessibility. This approach acknowledges the platform's diverse audience while avoiding the need for separate accounts. To maintain clarity, captions should be concise and well-formatted, steering clear of visual clutter or inconsistent fonts. Hashtags should also be tailored, with Arabic tags like #رمضان_الإمارات used alongside English ones such as #DubaiLifestyle, rather than direct translations.

For YouTube, bilingualism can be achieved through subtitles and dual-language descriptions. Instead of managing separate channels, brands often publish a single video with Arabic and English subtitles, optimising titles and descriptions in both languages to attract varied audience segments. This strategy not only saves resources but also increases watch time and retention by more than 25% compared to single-language videos.

WhatsApp Business accounts can segment audiences by language using broadcast lists. For instance, customer service teams can maintain separate Arabic and English lists, allowing them to send tailored messages based on the customer’s language preference. This approach feels more personal than automated translations, making it easier to deliver culturally appropriate messaging - Arabic for community updates and English for transactional communication.

On TikTok and Snapchat, brands often alternate between Arabic and English posts instead of combining both languages in a single update. Arabic is typically used for local trends, cultural moments, and youth-oriented campaigns, while English targets expatriates or global trends. Some creators mix Arabic audio with English text overlays, ensuring accessibility without losing authenticity.

For brands managing multiple platforms, tools like Wick simplify bilingual social media strategies through unified analytics and content planning. Wick helps brands decide when to use Arabic, English, or both, ensuring language choices align with each platform's unique traits while maximising engagement.

Ultimately, the success of bilingual content lies in understanding and prioritising audience needs. Platforms reward content that aligns with user language preferences, making strategic language choices a driver of performance rather than just a nod to localisation. By tailoring bilingual strategies to platform-specific trends, brands can effectively connect with diverse audiences across the UAE.

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Audience Segments and Performance by Language

In the UAE, understanding language preferences is essential for shaping an effective social media strategy. This section explores the key audience groups, compares how different languages perform, and examines how timing and context influence engagement.

Audience Segments by Language

Emirati nationals are the primary Arabic-speaking demographic in the UAE. They typically prefer Arabic content for its emotional depth and trustworthiness, especially on mobile-centric platforms like Instagram, Snapchat, and TikTok. While many Emiratis are bilingual and consume English content for topics like business or technology, Arabic remains deeply tied to heritage, family, and identity. For brands targeting this group - particularly in sectors like government services, Islamic banking, traditional retail (e.g., gold, oud, and dates), and local lifestyle - Arabic-first messaging resonates more strongly and feels more authentic.

Arab expatriates from regions such as the Levant, Egypt, North Africa, and other GCC countries form a bilingual audience with nuanced preferences. They often engage more with Arabic content when it focuses on cultural values, entertainment, or community topics, while English is their go-to for professional or regional business communication. A mix of Modern Standard Arabic with occasional dialect-specific phrases can appeal to this group. Industries like hospitality, retail, healthcare, and family services benefit from strategies that honour their cultural roots while addressing international needs.

Non-Arab expatriates, including communities from South Asia, Europe, the Philippines, and East Asia, predominantly use English for both personal and professional purposes. This audience values concise, globally relevant English messaging with clear calls to action. While they may appreciate occasional Arabic phrases in hospitality or retail settings, English remains their primary language for making decisions, discovering new products, and completing transactions.

Tourists and short-term visitors rely almost entirely on English for practical needs like directions, bookings, and event details. Including basic Arabic phrases - such as greetings or menu items - can add a local touch and show respect for Emirati culture, but English-first content is critical to effectively reach this group.

"Arabic remains the 'emotional language of trust and heritage'".

These audience profiles highlight the importance of tailoring language strategies to individual segments for maximum impact.

Arabic vs English vs Bilingual: Comparison

Deciding between Arabic-first, English-first, or bilingual strategies involves balancing engagement, trust, and reach. Each approach has distinct strengths depending on the audience and industry.

Arabic-first content excels at building trust and deep engagement with Emiratis and Arabic-speaking GCC residents. It’s particularly effective in sectors like government services, Islamic finance, and traditional retail, where cultural alignment is crucial. However, this approach may limit reach among non-Arab expatriates and tourists who are less likely to engage with Arabic-only messaging.

English-first content offers the broadest reach, especially among expatriates and tourists, and simplifies operations by focusing on a single language. It performs well for informational and transactional content - such as property listings for foreign buyers, international education programmes, tech services, and B2B marketing - where clarity and universality are key. However, English-first strategies often struggle to deliver the emotional resonance needed to connect with Emiratis and Arab residents, particularly in culturally sensitive industries.

Bilingual strategies combine the strengths of both approaches, increasing engagement by up to 40% compared to English-only content in the UAE. By adapting messages for both languages rather than merely translating, brands can connect with diverse audiences while maintaining cultural relevance. This approach works well in hospitality, retail, healthcare, real estate, and entertainment, where engaging both local and international audiences is essential. However, managing bilingual strategies requires additional resources for localisation, design, and community management.

Brands that localise English content into Arabic can achieve returns up to six times higher compared to producing only English content, thanks to better relevance and shareability during local observances. Additionally, platforms like TikTok, Instagram, and Google tend to prioritise content that matches the audience's language and location, boosting the visibility of Arabic-localised posts in GCC feeds.

Here’s a breakdown of the trade-offs between these strategies:

Data-driven consultancies like Wick specialise in analysing these trade-offs using platform analytics and A/B testing to identify the best language mix for each brand. By integrating social data, web analytics, and AI-based personalisation, they help brands dynamically tailor content to audience segments and customer journey stages.

Timing and Context for Each Language

Timing and context play a pivotal role in how language strategies perform. Posting schedules and content calendars should align with the habits and preferences of Arabic-leaning and English-leaning audiences, factoring in cultural observances, work patterns, and platform usage trends. Both groups are most active during lunch breaks, evenings (18:00–23:00), and weekends.

Arabic-leaning audiences respond well to content tied to Islamic and national events. For example, during Ramadan, Arabic messaging with culturally appropriate visuals can significantly boost engagement. Posting during pre-iftar (late afternoon) and late evenings - when families gather and social media activity peaks - is particularly effective. Campaigns focusing on spirituality, family, and community themes perform well during this period. Similarly, Eid al-Fitr and Eid al-Adha present opportunities for Arabic-first campaigns celebrating togetherness and generosity.

UAE National Day (2 December) and Flag Day are ideal for patriotic, Arabic-first content showcasing Emirati heritage and landmarks. While English captions can add inclusivity, Arabic tends to create a stronger emotional impact. Other key dates, such as the Hijri New Year and Prophet Muhammad's Birthday (Mawlid), also provide opportunities to connect through culturally relevant messages.

English-leaning audiences, on the other hand, engage more with global events. Campaigns for occasions like Black Friday, New Year's Eve, international sports events (e.g., FIFA World Cup, Formula 1), and global product launches work best with English-first or bilingual content. Weekend posts about leisure activities - such as dining, events, and entertainment - also perform better in English, with occasional Arabic touches to reflect local awareness.

An effective content calendar in the UAE blends local observances with global moments, using Arabic for cultural and religious events and English for international occasions. Brands should segment their followers by location, language preferences, and behaviour to create parallel calendars: one Arabic-led and one English-led, with some bilingual posts bridging both audiences.

Conclusion

Choosing the right language for content in the GCC depends heavily on factors like audience, platform, type of content, and timing. Arabic content tends to create stronger emotional connections and trust among Emiratis and Arab residents. On the other hand, English remains a key language for expatriates, business audiences, and brands with international reach. Combining both languages in a bilingual approach often yields better results, with research indicating up to 40% higher engagement compared to English-only strategies in the UAE's diverse market.

The data consistently shows that Arabic content outperforms English-only posts in terms of engagement and search rankings. Social media algorithms favour content that aligns with users’ language preferences, meaning well-crafted Arabic or bilingual posts often rank higher. Meanwhile, English-first strategies are particularly effective for sectors like B2B, technology, or real estate, where clarity and global reach are essential.

There’s no universal formula. For instance, a UAE-based retail brand targeting Emirati families might find Arabic or bilingual content more effective on platforms like Instagram and TikTok. Conversely, a property developer focused on attracting overseas investors might achieve better results using English-first messaging on LinkedIn and YouTube. The key is to let audience insights and performance data guide these decisions, rather than relying on assumptions.

Using Data to Guide Language Decisions

Data is your best ally when it comes to refining your language strategy.

Track audience engagement by analysing metrics like reach, click-through rates, cost per result in AED, and conversions for posts in different languages. A/B testing content in Arabic, English, and bilingual formats - especially during high-impact periods like Ramadan - can help identify the most effective approach. Social listening tools can also reveal which language your audience uses when discussing your brand or industry, helping you tweak your content mix.

Wick, a marketing consultancy, specialises in using data to optimise language strategies. Their Four Pillar Framework integrates website, content, SEO, social media, automation, and analytics into a unified system. By auditing your social channels, Wick can compare Arabic and English performance across platforms, formats, and audience segments. They also implement tracking systems to attribute every post or ad by language, dialect, and campaign goal, offering clear insights into what resonates most.

Wick’s approach includes AI-powered audience analysis, which identifies which segments respond best to Arabic, English, or bilingual content on specific platforms. Through predictive modelling and continuous experimentation - such as A/B and multivariate testing - they fine-tune the language mix, posting schedules, and creative elements for key markets like the UAE, Saudi Arabia, and the broader GCC. For example, their dashboards might reveal that Arabic Reels on Instagram generate higher engagement per AED compared to English Stories, prompting adjustments based on solid data.

Practical Steps for GCC Social Media

Here’s how to apply these insights effectively across GCC platforms:

• Identify your primary audience per platform using built-in analytics tools. This will help you determine whether to prioritise local or international audiences.
• Tailor your language strategy accordingly. On platforms like Instagram, TikTok, and Snapchat, Arabic or bilingual content works well for UAE youth and mass-market campaigns, with Khaleeji dialect adding a relatable touch. For LinkedIn, YouTube, and B2B-focused accounts on X, English-first content is often more effective, with Arabic used selectively for local or government campaigns.
• Start with a balanced approach, such as a 60/40 or 70/30 split between bilingual and Arabic-only content, and adjust monthly based on AED performance metrics. Ensure localisation goes beyond mere translation: use Modern Standard Arabic for formal contexts and Khaleeji Arabic for informal, youth-oriented messaging, while maintaining consistent English messaging.
• Regularly review and refine your strategy. Track key metrics like engagement and conversions in AED, and compare performance by language across platforms. Shift your content and ad budgets towards the combinations that deliver the best results during that period. For instance, increase Arabic content around Ramadan and Eid, when culturally relevant messages tend to perform better.
• Build dashboards to segment performance by language, platform, and audience location - such as Dubai versus Abu Dhabi or other GCC regions. Use this data to identify trends and optimise your strategy. Reallocate budgets to focus on the most effective language-platform combinations for maximising return on ad spend. When leveraging AI-generated content, always involve native Arabic experts to ensure linguistic and cultural accuracy.

Bilingual strategies often strike the right balance in the UAE and GCC, allowing brands to connect with both locals and expatriates while demonstrating inclusivity. However, for professional or niche B2B contexts - such as LinkedIn posts targeting international investors - an English-first approach may be more suitable, with Arabic reserved for specific campaigns or stakeholders.

This approach, grounded in data and audience insights, ensures your language choices remain effective and relevant in the ever-evolving GCC market. The most successful strategies align language use with platform, audience, and campaign goals, all supported by ongoing data-driven adjustments.

FAQs

How can brands in the GCC create a successful bilingual social media strategy to boost engagement?

To create a successful bilingual social media strategy in the GCC, brands need to prioritise understanding their audience's language preferences and local sensitivities. Arabic holds a special place as it connects deeply with the local population, while English often resonates with expatriates and global business audiences. By tailoring your content to these distinct preferences, you can engage a broad and diverse audience more effectively.

Consistency matters. Whether you're posting in Arabic or English, ensure the tone, messaging, and quality remain aligned. Avoid relying on automated translation tools, as they can miss important cultural subtleties. Instead, invest in professional translations to ensure your content is accurate and respectful. Additionally, take advantage of platform-specific analytics to identify which language works best on each channel. For instance, Arabic content might thrive on one platform, while English performs better on another.

Keep an eye on performance metrics to track how well your bilingual strategy is working. Regularly analysing this data allows you to adapt your approach based on audience behaviour. This way, you can stay relevant, foster engagement, and achieve steady growth over time.

What should you consider when deciding between Arabic and English content for social media in the GCC region?

When deciding between Arabic and English content for social media in the GCC, understanding audience preferences and platform behaviours is key. Arabic often appeals more to local audiences, making it a strong choice for national or culturally specific campaigns. On the other hand, English is typically better suited for expatriates and international audiences.

Certain platforms also show distinct language preferences. For instance, Arabic content tends to perform better on platforms like Twitter and Instagram, where local engagement is high. Meanwhile, LinkedIn and Facebook often favour English, reflecting their professional and global user base. It's also essential to consider cultural nuances - the tone and style of your messaging should match the expectations of your target audience to maintain connection and trust.

By aligning your language choice with both the platform and the audience, you can enhance engagement and build stronger relationships across the GCC’s varied social media landscape.

How does the timing of social media posts affect engagement with Arabic-speaking audiences during cultural events in the GCC?

The timing of your social media posts can make or break your connection with Arabic-speaking audiences, particularly during important events in the GCC. Take Ramadan, for example - engagement tends to spike late at night, either after Iftar or just before Suhoor, as these are the hours when people are most active online. Similarly, during national holidays or cultural celebrations, posting around significant moments or announcements can dramatically enhance your visibility and interaction.

To get the most out of your efforts, it’s crucial to sync your posting schedule with your audience’s daily habits and cultural rhythms. Leveraging data-driven insights to pinpoint the best times to post ensures your content reaches your audience when they’re most receptive.