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Combining two powerful digital marketing strategies – PPC (Pay-Per-Click) and content marketing – can greatly maximize your Return on Investment (ROI). By leveraging each of these strategies and their associated channels, you’ll be able to create an integrated marketing plan that brings you the best of both worlds.

How do PPC and content marketing work together? And what are the different types of content you can create? We’ll be discussing these two points below and delve into how integrating these two strategies can jumpstart your lead generation efforts.

What is PPC?

PPC is an advertising model where businesses pay for every click that’s made on their ads. The most popular PPC platform is Google Ads, which allows companies and organizations to target specific keywords and audiences. PPC campaigns are designed to generate more website traffic, increase visibility, and (eventually) drive conversions.

What is content marketing?

Content marketing focuses on creating and distributing valuable content. This includes blog posts, videos, and podcasts aimed at attracting and engaging potential customers. By providing valuable knowledge and entertainment, businesses can make a lasting connection with their target audience and build credibility at the same time.

Why combine the two?

Combining PPC and content marketing offers several advantages. By having a comprehensive strategy that includes both paid search and content, businesses can increase website traffic, capture qualified leads, and ultimately increase their return on investment.

Furthermore, integrating the two strategies offers businesses the opportunity to target different types of customers. While PPC is great for capturing more immediate interest, content marketing allows businesses to nurture relationships and capture potential future customers.

Benefits of combining PPC and content marketing

Integrating the two has several key benefits. Here are some of the notable ones:

• Increased Visibility: By utilizing paid search and content, businesses can increase their visibility, both in organic and paid search results.
  
  

• Reach New Customers: A combination of PPC and content marketing allows businesses to capture new potential customers and nurture relationships with existing ones.

• Improved SEO: When done right, PPC and content marketing can directly influence SEO. This helps to increase a business’s visibility on Search Engine Results Pages (SERPs).
  
  

• Generate Leads: When businesses capture leads in a more efficient way, they will be able to convert more customers over time.

Types of content to create

There are several different types of content businesses can create to help attract new customers and drive sales. Here’s a list of content types you could create and promote through a combination of PPC and content marketing:

• Blog Posts: Blogging can drive website traffic and nurture relationships with potential customers.
  
  

• Videos: Producing high-quality videos is an excellent way to engage customers and build a following.
  
  

• Infographics: Creating and sharing informative infographics can help attract attention and generate leads.
  
  

• Webinars: Hosting webinars allows businesses to share their expertise and engage in real-time with potential leads.
  
  

• Ebooks: Offering free e-books allows you to provide value and capture leads in the process.
  
  

• Podcasts: Podcasts allow you to share insights and connect with potential customers.

PPC and content marketing are the ultimate duo! 

By combining PPC and content marketing, businesses can take advantage of both paid and organic search results to generate more website traffic, capture qualified leads, and improve their overall return on investment. 

Wick is committed to helping businesses grow their online presence and generate qualified leads. We provide a variety of data-driven services, such as SEO, PPC, content marketing, and email marketing, to help businesses reach their goals. Our experts will work with you to create a customized strategy to help you achieve your desired results. Contact us to find out what your brand needs from our digital marketing agency.

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