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DIGITAL PUBLISHING

Online publications can take many forms — from e-books to magazines to news sites. You must have an effective marketing and publishing strategy to be able to reach your business objectives.

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To effectively reach their target audience,
digital publishers should:

Understand target
audience well

Who are you trying to reach with your marketing messages? What are their needs and wants? What kind of content will they respond positively to?

Optimize website for search engine rankings

To achieve this, you must make sure your site is properly coded, has relevant and keyword-rich content, and is easy to navigate.

Focus on social media in their digital marketing strategy

Publishing companies should be actively present on all major social networks and share engaging content that will resonate with their target audience.

Always look at the bigger picture!
We are Wick, a digital marketing and paid advertising agency in the Middle East
Always look at the bigger picture!
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Publications

Our digital publishing process.

01.

AUDIT & MARKET RESEARCH

Auditing and research are critical components of digital publishing. By understanding the strengths and weaknesses of your content, you can make informed decisions about how to improve and optimize your digital publishing strategy.

02.

EDITORIAL & WEBSITE UPGRADE

As the digital publishing landscape continues to evolve, it's now more important than ever to optimize your website for this growing channel.

After discussing and agreeing on the strategy and plan, we will start optimizing your website.

03.

SOCIAL MEDIA CONTENT

How will we use social media effectively for digital publishing? Here’s a roundup:

1. Use social media to promote your content.
2. Use social media to drive traffic to your website.
3. Use social media to increase your visibility.

04.

AD OPERATIONS

As a digital publisher, ads are an important part of your business model. Google Adsense and Facebook Ads are two popular platforms that can help you generate revenue from your website or app.