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To compete in today’s digital world, upgrading your website is essential. And that’s where website migration comes in. This could involve moving your website from one platform to another, changing its design or structure, or even changing the domain name. Think of it as a makeover to your online presence. 

Though essential, website migration can be a daunting task. And if not done correctly, it can harm your website's search engine rankings and traffic. That's why it's essential to have an SEO expert lead your website migration. 

For starters, what is website migration?

Website migration is a process in digital marketing that involves making some changes to your website — from the backend framework and frontend design to structure and domain name. 

Website migration can be a complex process that involves many technical aspects like redirects, domain mapping, and URL structure. This process can also significantly impact a website's search engine rankings and traffic. That's why it's crucial to have an SEO expert lead your website migration.

Why should an SEO expert lead your website migration? An SEO expert can help: 

1. Minimize the impact on search engine rankings

One of the biggest concerns during website migration is the impact on search engine rankings, which can be affected by many factors, including changes to the URL structure, broken links, missing pages, and duplicated content. An SEO expert can ensure the migration process is done correctly and minimize the impact on search engine rankings.

2. Ensure proper redirects and URL structure

Proper redirects and URL structure are critical during a website migration. Redirects ensure that visitors are directed to the correct page and that search engines can follow the proper URL structure. An SEO expert can ensure proper redirects are in place and the new URL structure is optimized for search engines.

3. Optimize content for search engines

Content optimization is a critical aspect of SEO. An SEO expert can ensure that all content on the website is optimized for search engines during the migration process.

This includes optimizing meta tags, headings, and content structure. An SEO expert can also ensure that the website's content is aligned with the website's goals and target audience.

4. Ensure technical elements are in place

Technical elements like page speed, mobile-friendliness, and schema markup are critical for SEO. An SEO expert can ensure these technical elements are in place during a website migration. This ensures that the website is optimized for search engines and that visitors have a positive user experience.

5. Ensure proper tracking and analytics

Tracking and analytics are critical for measuring the success of a website. During website migration, an SEO expert can ensure proper tracking and analytics are in place. This includes setting up Google Analytics, tracking goals and conversions, and monitoring traffic and engagement metrics. This ensures that the website's performance can be measured accurately and improved accordingly.

Don’t underestimate the power of an SEO expert 

Website migration can be daunting, but it's essential for businesses that want to stay competitive in this ever-evolving digital landscape. An SEO expert can ensure that the migration process is done correctly and that the website is optimized for search engines. An SEO expert can also ensure that the website's content, technical elements, and tracking and analytics are in place. By having an SEO expert lead your website migration, you can minimize the impact on search engine rankings and traffic and ensure that your website is set up for success.

Rely on Wick to address your digital marketing needs. Whether you need help with website migration, SEO optimization, or tracking and analytics, our team of experts can provide the support and guidance you need to succeed. Contact us today to learn more about our services and how we can help your business grow online.

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