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MYTH #1: THE TOP AD POSITION IS ALWAYS THE BEST

Some entrepreneurs believe that the top ad position is the “holy grail” of paid advertising. However, several digital marketing companies have reiterated that the top ad position may not be the best for your business. After all, you'll have to pay a premium for the top ad position, and the cost-benefit ratio may not be worth it if your target audience isn't likely to click on the ad. Furthermore, the top ad position can be competitive and crowded, meaning your ad could easily get lost in the mix.

That is why it's important to consider the context of the ad and its placement on the page. For example, there may be better choices than the top ad position if you're advertising a product or service unrelated to the page's content.

MYTH #2: YOU DON'T NEED PPC IF YOU HAVE HIGH-RANKING ORGANIC CONTENT

PPC (pay-per-click) advertising is one of the reasons why digital advertising has grown tremendously in recent years. It's a great way to target specific audiences and generate leads quickly, but there are other ways.

Digital marketing companies note that organic content can be just as effective as PPC, especially when reaching a wider audience. Organic content is more likely to be shared and seen by a larger group. Furthermore, organic content is more likely to be seen as trustworthy and reliable as it's not paid for.

PPC and organic content are both effective, and often, the best approach is to use a combination. You can use PPC to target specific audiences and drive leads quickly; at the same time, you can produce organic content to build trust and credibility among potential customers.

3. IMAGE SEARCH

Aside from voice search, users can now upload images to search engines to find similar images or related information. Image search is becoming more popular as it allows users to quickly see what they are looking for. To optimize image search, you must ensure that your images are labelled correctly with relevant tags and descriptions. You should also include alt text for each image so that search engines can more easily identify the image's content.

4. LOCAL SEO

Local SEO optimizes your website for searches related to a specific location. This can be especially important for businesses that depend on local customers. To optimize for local SEO, you should ensure that your website is listed in local directories and review sites. Beyond that, you should also include location-specific keywords in your content and titles.

MYTH #3: GOOGLE IS FAR SUPERIOR TO BING

There is no "one search engine rules them all." While Google is the most popular search engine, Bing also has its place in digital marketing. In fact, Bing drives 33% of all search engine traffic. While Google has a wider reach, Bing can be a great option for targeting a specific audience. Bing has often been considered a better option than Google regarding search engine optimization. This is because it is easier to rank well on Bing as opposed to Google, and the competition is less fierce. Furthermore, Bing's algorithm is less complex than Google's, making optimization easier.

6. REAL-TIME MESSAGING

Real-time messaging can engage customers and provide quick responses to their inquiries. This can help your business appear more responsive and reliable, which will ultimately help boost your ranking. It's also an effective way to build customer relationships and increase customer loyalty.

Ultimately, no single search engine is superior to others. Digital marketing companies state that every search engine has its own strengths and weaknesses, and the best approach is to use a combination of all of them to maximize your reach and results.

FINAL THOUGHTS

Paid advertising is a powerful tool for businesses looking to reach their target audience. Knowing and understanding the myths associated with paid advertising is important to ensure successful campaigns. With a strategic approach, businesses can use paid advertising to their advantage and reap the rewards of a well-planned and executed campaign.

Wick is a reliable and credible digital marketing partner that helps businesses of all sizes with their digital marketing needs. We provide excellent paid advertising services to help you reach your target audience and maximize your return on investment. Contact us today and let us help you create a successful paid advertising campaign.