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The Top Social Media Marketing Trends For Brands In 2023

Here's a guide
By Mohamed Bitar

Social media marketing is one of the most powerful and effective marketing strategies for any business. It's free, easy to use, effective, and allows you to reach a huge audience quickly.

But what will social media look like in 2023? It's hard to say, but we can make educated guesses based on current trends.

In this article, we will share the near future of social media marketing. The good news is that most of the trends discussed below are relevant today. They are not going away anytime soon, so businesses in industries of all types need to stay on top of them.

1. Video Content Will Continue to Dominate Social Media Platforms 

Short videos are the most popular type of content on social media. Videos are easy to digest, fun to watch and shareable. Many businesses have seen great success using video marketing in their social media strategy, which is why it's no surprise that brands continue to invest in this type of content. They know videos receive more clicks, shares, and likes than any other type of content.

It is said that people are three times more likely to watch a video than read an article on social media. But what does this mean for businesses? Brands need to start producing more videos for their social media accounts. As long as people continue to engage with short and entertaining content, brands can use such formats to build brand awareness, drive traffic to websites, and boost sales.

2. Social Media Influencers Will Be More Valuable Than Ever 

One of the most popular trends in social media marketing is influencer marketing. While this isn't exactly new (influencers have been around for years), brands now realize that working with influencers can be extremely beneficial for their business. Influencers have loyal followers who trust them, so if they recommend something or share it on their feed, people will take notice and will want to try it out themselves.

Influencers can lend credibility to your brand because they already have a reputation as an expert in their field or niche. They often already have relationships with potential customers through their social media accounts. Thus, if an influencer posts about your brand, people will be more inclined to try it because they trust the influencer's opinion and know they have similar interests.

3. Social Media Will Continue to Grow as a Marketing Channel

Social media is a marketing channel that continues to grow in popularity, and it's here to stay. There are many ways to use social media for marketing purposes, and it will continue to evolve as new technologies emerge.

Here are a few social media platforms to keep an eye out for in 2023:

  • TikTok is known for its video-based content, which is famous among the Gen Z population.
  • Instagram is a haven for influencers looking to connect with their fans.
  • Twitch is a streaming platform that allows users to connect with others in real-time on a variety of games.
  • BeReal is a social media platform that allows users to stream their lives in real-time.
  • Discord is a chat-based platform that allows users to connect with others and engage in real-time.
  • Understanding Ad Rank Thresholds Will Help You Achieve Better Results

Jumping on trends is essential

Social media is one of the most powerful tools in the world of marketing, and it will continue to be so for years. Having said that, there will always be new trends emerging that we need to stay on top of. If you want your business to succeed on social media in 2023 and beyond, then make sure to jump on trends and include them in your adapted strategies right now.

Gain an edge over your competition by harnessing the power of social media marketing. Contact Wick to learn how our expert solutions can boost your business's success.


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